Case Study: 2010 ongoing
Client: The Woolshops Shopping Centre
The Woolshops Shopping Centre is a key destination shopping area in Halifax town centre. The centre features many high street names including Mothercare, O2, WHSmiths etc but also hails flagship stores for Marks and Spencer, Boots, River Island and New Look - making the centre particularly important to the area.
This projects marks QT's positive movement into 'business to consumer' marketing and in particular, the retail sector.
QT ran a successful tender to handle the centre's marketing budget and consequently all the marketing and communication activities that the centre outputs. This includes;
marketing strategy, advice and direction,
full design services,
web/online design and development,
advertising campaign management,
Public relations,
brochureware and so on...
Most recently, QT has delivered the very successful 'spring fashion' campaign - targetting young people in the area (leaflets, posters, banners, PR and bus advertising) resulting in positive footfall improvement.
"Since employing the service of QT Creative for our marketing requirements just over eighteen months ago, I have seen a dramatic change in the quality of our marketing for the shopping centre.
QT Creative has been amazingly flexible, innovative and imaginative when addressing the problems faced by our retailers during the current economic climate."
Centre Manager, The Woolshops Shopping CentreWebsite: www.woolshopsshoppingcentre.co.uk
